I just purchased and read robert Scoble’s Naked Conversations, It confirms a lot of what I suspected and what I have read about blogging. I firmly believe that this media (can one say that blogging is a media?) will be the primary business tool used for advertising, customer feedback, product development, and research and development.
The book will a part of my library and I intend to give it to all my co-workers. I think that any profession will benifit from this. If all of the departments start their own blog about anything in their world, we will have exposure and a new pipeline for our customers. I work at Midwest Office Technology a small office automation company that started with copiers then added IT to it’s offering.
Blogging fits right along with this as we will be using the latest and greatest to interface with our customers.
Thanks Robert for your guidence, I appreciate the post!